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Facebook pages are becoming a great ally to companies when it comes to customer loyalty; there is no magic formula to win over online customers, but we got some tips that are essential for those willing to improve their fan pages’ performance.   1. Begin by defining some goals Define how you will use social networks […]

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Understanding competitors is key to develop a marketing strategy aiming at overcoming them. The ideal is to learn from pros and cons in order to create a relationship with the customer. The internet is an ally in this task, especially if the competitors also use it as a communication tool. You can analyze different aspects […]

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Engajamento-2

“Engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” – Brian Haven. You can follow several metrics to measure your brand’s performance on social media. However, one of the most important data is relative to engagement, because it demonstrates whether the adopted communication is relevant to […]

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Targetaudience-1

Setbacks are experienced by any new entrepreneur, one of them is to define who is the target audience that will, in fact, buy a product or service offered. Great content bridges the approach with that prospective client, but it doesn’t empower the message if it is directed at the wrong target. That is, you may […]

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    There is a major difference between the number of followers a person has and his/her actual influence on a social network.   Influence is linked to the interaction followers have with the profile and the reach of shared posts, i.e. the relevance of what is published. Any user or page may present a lot of […]

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Incrisingbran27spopularity-1

    Currently, Facebook has more than 1.2 billion active users worldwide, with over 80 million users in Brazil alone, being one of the countries with the greatest presence in this social network. Despite America leadership in number of fan pages and registered users, Brazilians are the ones who most interact on the network. In […]

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ImpactonFacebook-1

Today is quite rare to come across a person who isn’t a member in a social network on the internet. Currently, Facebook ranks first in this category, with more registered people. This highly interactive world is not populated only by ordinary people. Every day, more and more companies find out that this universe is also appropriate […]

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Overcomingacrisis-1

Unlike other communication channels, the internet is a very democratic environment, where access to social networks allows ordinary people to have their say, acting as online influencers. This freedom has streamlined the work of companies and public figures, bringing brands closer to their audience, making possible to further interact and spread their concepts in a […]

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ProduzirumviralnoFacebook-1

Facebook is the most widely known social network that is able to make a project or an individual popular on the Internet. U.S. President Barack Obama is proof of that. In his 2008 presidential campaign he used Facebook to his advantage, allowing his government project to go viral. Although he used other social networks, Obama […]

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You may have seen plenty of tips on what you should do so your Facebook page becomes more popular, but not all tips are based on the right thing to do, sometimes the important thing might just be what not to do. We’ve gathered five attitudes to stay away from, helping you not to fall […]

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