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Facebook pages are becoming a great ally to companies when it comes to customer loyalty;
there is no magic formula to win over online customers, but we got some tips
that are essential for those willing to improve their fan pages’ performance.

 

1. Begin by defining some goals
Define how you will use social networks and the
number of posts each week. The ideal is to post every day, on 2 alternate times.
Map the interaction of likes in your posts to find out what types and formats
work best for your audience.
2 . Develop quality content
Content is critical to capture your audience.
Create exclusive content; when discussing some current subject always direct it
to the context of your page. There are more systematic strategies, such as posting
short texts and links, images normally foster greater interaction, another tip
is to always use good quality images.
3. Dissemination among employees and customers
Introduce your page to customers and employees, since
encouraging them to engage with the company increase brand confidence. Promote
your page on Facebook groups about subjects related to your product or public.
4. Change your look
Change your Facebook profile picture and cover
monthly, use your Facebook cover as a wall for promotions, information, or
contact information for the company. Constantly updating will renew your image
and maintain your followers updated.
5. Interact with your fans
Just having a page and quality content is not enough;
users expect more and are much happier when they can be heard by the brand.
Take time to read and like comments, always focus on the user problem solving
and stay tuned to messages received on the page. Replying and liking motivates
users to interact more and more with your page.
6. Make campaigns using Beonpop

 

Besides all these tips, you can monitor the
popularity of some groups of posts using the Beonpop Promos feature, so you may identify who are the people who most interact
with your page and what are the most popular posts, helping you to create and
monitor your digital strategy.

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