Frequently Asked Questions

Key Terms

BeOnPop: BeOnPop has created a global index that makes it possible for brands or people to compare and improve their performance on social networks.*

 

*Note: The social network currently supported by BeOnPop is Facebook. Future versions will add additional popular networks, including Instagram and Twitter.

 

BeOnPop User / Member: A BeOnPop user has activated their BeOnPop account by connecting at least one social network (currently: Facebook). Users get free access to analytics and stats about their own and their friends’ and followers’ performance.

 

Circle of Influence: Your Circle of Influence are your direct connections, who interact with you and your posts the most.

 

POPRank Algorithm: The POPRank is comprised of two proprietary algorithms developed by BeOnPop. POPRank analyses a brand’s or person’s performance on social networks and then assigns a POP Score and a POP Level. The POP score is a global index that makes performance comparable, while the POP Level signals a user’s status on social networks and provides insights on how to improve one’s performance.

 

POP Score: The POP Score is a global performance metric. Based on the POPRank algorithm, it analyzes and tracks the performance of brands and individuals on social networks in the last 30 days and assigns them a score. POP stands for Points of Performance; the higher your score, the better your performance. There is no limit to how high your score can rise.

 

Personal POP Score: Persons who have set up a BeOnPop user account are assigned a POP score. Your POP score is visible only to your direct social media connections such as friends and brands.

 

Public POP Score:  Brands, celebrities and organizations with a public social media profile (currently a Facebook page) are analyzed and assigned a POP score.  Simply search for a particular brand within BeOnPop and ask to calculate their score. Brands can compare their score directly to other brands using the “Compare” functionality.

 

POP Level: In addition to the POP Score, BeOnPop Users are also assigned a status. This status is called the POP Level which can be either “Active”, “Social”, “Influential” or “Relevant”. It provides insights into the best strategy for a user or brand to improve their social network performance.

 

Public Users: Brands, celebrities or organizations with public profiles are automatically assigned a POP score. In addition, brands with active BeOnPop accounts gain access to analytics about their own and their followers’ social performance. Brand exclusive features include insights into trends and competitors’ performance, information on followers’ influence and relevance, and statistics on which type of content and promotions the target audience likes to engage the most.

 

Supported Social Networks: BeOnPop currently measures POPs for Facebook. Our roadmap includes POP scores for social networks including Instagram, Pinterest, Twitter, and LinkedIn.

What is a POP Score?

The POP Score is a global performance metric. It measures the performance of brands and individuals on social networks and assigns a score. POP stands for Points of Performance; the higher your score, the better your performance. Your score is calculated based on your performance during  the last 30 days.

 

BeOnPop lets you compare your own POP Score with the POP Scores of the people in your network. There is no limit to how high your POP Score can go.

 

Why? In reality, while you are most likely interested in the POP Score of President Obama, Lady Gaga or the Pope, you would not expect to wield the same level of influence as either of them do. So capping the POP Score at a fixed number makes no sense.

 

The POP Score also helps you identify who interacts with you and your content the most; this is called your Circle of Influence. If your goal is to increase your POP Score, your POP Level gives you valuable insights on strategies to get there.

The purpose of the POP Level

A user’s POP Level indicates their “status quo” to themselves and their network. The hierarchy of POP Levels and their definitions provide BeOnPop users insights into how to improve their social network performance and, consequently,  increase their POP Score.

 

POP Levels

 

The 4 (hierarchical) POP Levels: Active, Social, Influential and Relevant.

 

Active Low engagement and mostly low impact interactions.
Social Medium engagement and mostly low impact interactions.
Influential Medium engagement and high impact interactions with mostly neutral weight.
Relevant High engagement and  high impact interactions with mostly positive weight.

 

POP Levels take into account: how engaged and impactful a user’s follower base is, the impact and weight of the user’s own interactions, and the POP Scores of the user’s friends, based on the last 30 days of activity. Unlike other social network scores, the POP Score does not just measure a user’s popularity but takes the effectiveness of their social network interactions into account.

 

Example: Imagine  an “Active” user who has lots of friends but creates little impact or engagement.  To engage their friends more effectively, the user could experiment with increasing the relevance of their posts to their audience, e.g. post more interesting content, post at better times, or write their posts in a more appealing style. If the user is successful, their followers will like, share and comment on his posts more. The user status would move from “Active” to “Social” or even higher.

How does the POPRank algorithm work?

POPRank Algorithm: The POPRank is comprised of two proprietary algorithms developed by BeOnPop. POPRank analyses a brand’s or person’s performance on social networks and then assigns a POP Score and a POP Level. The POP score is a global index that makes social network performance comparable, while the POP Level signals a user’s status on social networks and provides insights into how to improve one’s performance (and POP Score).

 

Amongst other factors, the POPRank takes the type of an interaction, it’s impact and weight into account:

 

Example: Facebook

 

Interaction Impact Weight
Like Low Positive
Comment High Neutral
Share High Positive

 

Interaction: Key interactions on Facebook are “Like”, “Comment” and “Share”.

 

Impact: Each interaction creates a different level of impact. Example: Liking a post is a “low” impact interaction. The person most impacted by the “like” is the original poster. In comparison, sharing a post is a high impact interactions, as it increases the posts reach. All the friends of the person who shared a post now have access to it.

 

Weight: Some interactions are considered “neutral” others are considered “positive”. Example: liking or sharing a post are “positive” interactions; they share an appreciation of a post. As POPRank does not currently offer sentiment analysis, comments are considered “neutral”. In reality, they could have positive or negative content. Positive interactions are valued more highly than neutral interactions.

What are BeOnPop Promotions?

BeOnPop Promotions Give Your Audience a Good Reason To Talk About You.

BeOnPop promotions are a win-win proposition for brands and consumers:

  • Brands have the opportunity to create Word of Mouth (WOM) campaigns by motivating their fans to “spread the word” to their friends and beyond. BeOnPop promotions can increase brand reach, awareness, and engagement.
  • Consumers are motivated to engage with their favorite brands and share related content with their network. At the same time, they can increase their own POP score or even get recognized by a brand.

Don’t Leave Your Next Campaign to Chance

Brands engaged in BeOnPop promotions gain exclusive access to sophisticated analytics that help identify the type of content their target audience likes to engage with most. Simply tailor your promotions around these insights.

Campaigns are easy and quick to execute via an intuitive user interface and are available to brands, celebrities and organizations with public pages.

Brand Promotion Customer: BeForever

BeForever, a popular handbag brand, used BeOnPop Promotions to increase awareness and  excitement for their brand.

BeOnPop helped BeForever generate significant organic buzz for their handbags by activating existing fans to spread the word to their own networks.

This unique Word of Mouth (WOM) campaign approach resulted in an increase in the number of BeForever Facebook followers by 35%, and an increase in fan engagement by 1,200%.

How do I change notifications?

You can change notification settings for the BeOnPop app on Facebook.

Log into your Facebook account, then  go to >Settings > Apps > Click on “Beonpop”.

Why do I need to give BeOnPop permissions?

There is a set permission you need to grant BeOnPop in order to provide enough data for the POPRank algorithm to calculate your POP Score and POP Level.  

 

You can review and change your permissions at any time.

Simply visit your Facebook profile > Settings > Apps > Beonpop > Change Permissions

How does BeOnPop create my profile?

Your BeOnPop profile is currently generated from your profile information on Facebook. The picture of yourself on your BeOnPop profile page will always be the same picture as your Facebook profile picture.

How do I delete my BeOnPop account?

To remove your BeOnPop account, remove the BeOnPop app from your Facebook account.  

In your Facebook accounts go to >Settings > Apps > Beonpop > Click on “X” to remove.
Facebook instructions on “How to remove an app”.

How to contact BeOnPop?

Want to know more, have a question or suggestion?  Please use the “Contact Us” form on your BeOnPop.com profile or send an e-mail to beonpop@beonpop.com.

 

Although most issues can be solved by e-mail, for support please detail your problem and send us your skype and phone contact. If needed our BeOnPop support team will contact you personally to solve your problem.
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